Where does AI get its answers?

From pages AI can read, facts it can check and sites it trusts. We fix all three, starting with what matters most for your trade.

Check my business, free

  • Answers on your pages

    Plain answers to the questions customers ask, on your five most important pages.

    Why it mattersAI tools build their answers from pages that state the facts plainly. A page that says “call for a quote” gives them nothing to repeat.

    • Prices
    • Service areas
    • Hours

  • Details AI can read

    Your name, address, hours and services, marked up so AI tools don’t have to guess.

    Why it mattersStructured data states who you are, where you work and when you are open in a form search engines read directly, instead of piecing it together from other sites.

    • Structured data
    • Contact details
    • Opening hours

  • Crawler access

    We make sure AI crawlers can read your site. Pages that need JavaScript to show their text can look empty to them.

    Why it mattersSite settings, security tools and robots.txt files can turn AI crawlers away without the owner knowing. A page a crawler cannot read cannot be quoted.

    • robots.txt
    • Plain HTML
    • Sitemaps

  • Listings AI cites

    We get you onto the five sites AI cites most for your trade, with the same details everywhere.

    Why it mattersAI answers lean on directories and listing sites. When sources disagree about who you are, AI tools can mix you up with someone else, as Perplexity did with our tax practice.

    • Google Business Profile
    • Bing Places
    • Trade directories

  • Short videos

    On the Growth plan, two short videos a month that answer the questions your customers ask.

    Why it mattersA short video gives AI tools and Google one more place where your answer is stated, in your own words.

    • YouTube Shorts
    • Your website
    • Google Business Profile

What we check, and what we change

  1. Answers on your pages

    We check

    Which of your pages answer the ten questions from your free check, and whether your prices, service areas and hours are written out in plain text.

    We change

    Plain answers near the top of your five most important pages, and short question-and-answer sections in the words your customers use.

  2. Details AI can read

    We check

    Whether your pages carry structured data at all, and whether it matches what your listings say.

    We change

    Structured data for your business on your site: name, address, phone, hours, services and the area you serve.

  3. Crawler access

    We check

    Your robots.txt, your host’s bot settings, and what the crawlers behind ChatGPT, Perplexity and Google actually receive from your pages.

    We change

    Let in the AI crawlers you want, put your text in the page itself rather than behind JavaScript, and keep a sitemap they can follow.

  4. Listings AI cites

    We check

    Which sites the AI answers cited for your trade in your free check, and what each one says about you.

    We change

    Profiles on the five most cited sites, claimed or created, with the same name, address, phone and hours as your website.

  5. Short videos

    We check

    Which of your customers’ questions still have no clear answer online, from your check and the monthly runs.

    We change

    Two short videos a month, each answering one question, posted to YouTube, your website and your Google Business Profile.