United StatesAI answer checks for therapy practices
When someone asks ChatGPT, Perplexity or Google’s AI for a therapist, the answer names a few practices. We check whether yours is one of them, improve what AI can read about you within your ethics code, and show you the real answers every month.
Ten real questions, four AI tools, the answers within one business day.
Our own product, named by AI
Answer 1 of 4
What visitor management systems are made in Canada?
Several visitor management systems are developed by Canadian companies, including options that explicitly describe their products as made in Canada …
Digital Front Desk
Canadian-developed and hosted. Tablet-based visitor self-check-in, staff sign-in from phones, and reception visibility of who is in the building. The vendor states that its application, database, and files are hosted in Microsoft’s Canada Central region.
We ask the AI tools your customers use ChatGPTPerplexityGoogle AI ModeGoogle AI Overviews
165AI visitors to our clinical library in SeptemberGoogle Analytics, September 202601The free check
We ask ChatGPT, Perplexity, Google AI Mode and Google AI Overviews ten questions people ask when they look for a therapist, and email you every answer within one business day: whether you were named, who was named instead, which sites the answers relied on, and what AI gets wrong about you.
The ten questions we’d ask for EMDR in Austin, TX:
Free. One check per practice a month. No guarantees: nobody controls AI answers.
Tell us where to look.
10
questions people ask when they look for a therapist
4
AI tools: ChatGPT, Perplexity, Google AI Mode and Google AI Overviews
1day
One business day to get every answer by email
Free
One check per practice a month, with every answer
02The proof, from our own businesses
A few names per question, and often not ours. On 27 October 2026 we asked four AI tools the questions customers ask when they need what two of our own Canadian businesses offer. Our check-in software was named in 6 of 32 answers. Our tax practice was named in 0 of 32. We run the same check for therapy practices, set to your city.
Our visitor check-in software, digitalfrontdesk.ca
Named in 6 of 32 answers
Our tax practice in Kitchener, grandrivertax.ca
Named in 0 of 32 answers
This business, measured the same way: twenty questions a month that people ask when they look for help getting named by AI.
Baseline being measured. We publish our own score here once the first run is done. No number yet.
Our AI answers check of 27 October 2026, asked from Canada, one sample per question. A partial run: 9 of the 21 questions for Digital Front Desk and 12 of 21 for Grand River Tax were answered before the check stopped. “Named” means the answer named the business or cited its website. “No AI answer” means Google showed no AI Overview for that search. “Not checked” means the question was not asked yet or the tool returned an error. ChatGPT’s run failed for Grand River Tax and will be repeated.
| Business | Question asked | ChatGPT | Perplexity | Google AI Mode | Google AI Overviews | Answers |
|---|---|---|---|---|---|---|
| Digital Front DeskOur visitor check-in software, digitalfrontdesk.caNamed in 6 of 32 answers | What is the best visitor management software for small businesses in Canada? | Not named | Not named | Not named | Not named | Not named by ChatGPT, Perplexity, Google AI Mode and Google AI Overviews. |
| Digital Front Desk | What visitor management systems are made in Canada? | Named | Not named | Not named | Named | Named by ChatGPT and Google AI Overviews. Not named by Perplexity and Google AI Mode. |
| Digital Front Desk | Is there a visitor management system that stores data in Canada? | Named | Not named | Not named | Named | Named by ChatGPT and Google AI Overviews. Not named by Perplexity and Google AI Mode. |
| Digital Front Desk | What is the best visitor sign-in app for an iPad? | Not named | Not named | Not named | Not named | Not named by ChatGPT, Perplexity, Google AI Mode and Google AI Overviews. |
| Digital Front Desk | What can I use instead of a paper visitor sign-in sheet? | Not named | Not named | Not named | Not named | Not named by ChatGPT, Perplexity, Google AI Mode and Google AI Overviews. |
| Digital Front Desk | How long should a business keep visitor logs in Canada? | Not named | Not named | Named | Named | Named by Google AI Mode and Google AI Overviews. Not named by ChatGPT and Perplexity. |
| Digital Front Desk | What is a good free visitor log template? | Not named | Not named | Not named | Not named | Not named by ChatGPT, Perplexity, Google AI Mode and Google AI Overviews. |
| Digital Front Desk | How do I do a fire evacuation roll call for visitors and staff? | Not named | Not named | Not named | Not checked | Not named by ChatGPT, Perplexity and Google AI Mode. Google AI Overviews: not checked. |
| Digital Front Desk | How should an Ontario long-term care home log its visitors? | Not named | Not checked | Not checked | Not checked | Not named by ChatGPT. Perplexity, Google AI Mode and Google AI Overviews: not checked. |
| Grand River Tax & BookkeepingOur tax practice in Kitchener, grandrivertax.caNamed in 0 of 32 answers | Where can I get my taxes done in Kitchener? | Not checked | Not named | Not named | Not named | Not named by Perplexity, Google AI Mode and Google AI Overviews. ChatGPT: not checked. |
| Grand River Tax & Bookkeeping | Who is the best tax preparer in Kitchener-Waterloo? | Not checked | Not named | Not named | No AI answer | Not named by Perplexity and Google AI Mode. Google AI Overviews: no AI answer. ChatGPT: not checked. |
| Grand River Tax & Bookkeeping | What is a good affordable tax preparation service in Kitchener? | Not checked | Not named | Not named | No AI answer | Not named by Perplexity and Google AI Mode. Google AI Overviews: no AI answer. ChatGPT: not checked. |
| Grand River Tax & Bookkeeping | Where can I get help filing my personal tax return in Waterloo? | Not checked | Not named | Not named | No AI answer | Not named by Perplexity and Google AI Mode. Google AI Overviews: no AI answer. ChatGPT: not checked. |
| Grand River Tax & Bookkeeping | Who does tax returns in Cambridge Ontario? | Not checked | Not named | Not named | Not named | Not named by Perplexity, Google AI Mode and Google AI Overviews. ChatGPT: not checked. |
| Grand River Tax & Bookkeeping | Where can I get my taxes done in Guelph? | Not checked | Not named | Not named | No AI answer | Not named by Perplexity and Google AI Mode. Google AI Overviews: no AI answer. ChatGPT: not checked. |
| Grand River Tax & Bookkeeping | Who can help a self-employed person file taxes in Kitchener? | Not checked | Not named | Not named | Not checked | Not named by Perplexity and Google AI Mode. ChatGPT and Google AI Overviews: not checked. |
| Grand River Tax & Bookkeeping | Who can file a rental property tax return in Kitchener-Waterloo? | Not checked | Not named | Not named | Not named | Not named by Perplexity, Google AI Mode and Google AI Overviews. ChatGPT: not checked. |
| Grand River Tax & Bookkeeping | Where can a newcomer to Canada get help filing their first tax return in Kitchener? | Not checked | Not named | Not named | Not checked | Not named by Perplexity and Google AI Mode. ChatGPT and Google AI Overviews: not checked. |
| Grand River Tax & Bookkeeping | Where can a student get their tax return done in Kitchener-Waterloo? | Not checked | Not named | Not named | Not named | Not named by Perplexity, Google AI Mode and Google AI Overviews. ChatGPT: not checked. |
| Grand River Tax & Bookkeeping | Who can help me file several years of unfiled tax returns in Ontario? | Not checked | Not named | Not named | Not named | Not named by Perplexity, Google AI Mode and Google AI Overviews. ChatGPT: not checked. |
| Grand River Tax & Bookkeeping | Where can seniors get help with their tax return in Kitchener? | Not checked | Not named | Not checked | Not checked | Not named by Perplexity. ChatGPT, Google AI Mode and Google AI Overviews: not checked. |
03When AI gets it wrong
Not always. Asked about our tax practice on 27 October 2026, Perplexity said two people from another firm founded it in July 2009, and that it runs payroll. Neither is true. Google’s AI Mode and AI Overviews described it correctly.
“What is Grand River Tax & Bookkeeping in Kitchener?” Asked
Grand River Tax & Bookkeeping appears to be a small, personalized accounting and tax-services firm serving individuals and businesses. It was founded by (two names hidden) in July 2009 and emphasizes ongoing client relationships and individualized support.
Its listed services include: Bookkeeping and write-up services. Personal and business tax preparation and planning. Payroll and sales-tax services. …
It took these facts from the website of a different firm with a similar name.
Same question
Grand River Tax & Bookkeeping is a boutique personal tax return and bookkeeping service based in Kitchener, Ontario, serving clients throughout the Kitchener-Waterloo-Cambridge area. …
Cites grandrivertax.ca.
Same question
Grand River Tax & Bookkeeping is a personal tax return preparation, e-filing, and bookkeeping service based in Kitchener, Ontario, operated by Moneli Automation Inc. …
Service Limitations: Does not prepare corporate (T2) tax returns. Does not run payroll.
Cites grandrivertax.ca.
From grandrivertax.ca, our own site
Why it happened
Perplexity took those facts from the website of a different firm with a similar name. Google’s tools read our own site.
What we do about it
Put the right facts where AI looks, on your site and the directories it reads, then ask again and show you the new answer with its date.
04Your ethics code
We work within it. We never ask your clients for testimonials or reviews: ACA C.3.b, APA 5.05 and NASW 4.07 rule that out. We make no “best” claims, and we never publish anything that confirms someone is your client, as HIPAA requires. We work on what AI matches on instead.
Check my practice, freeWhat you treat, in the words people use when they ask an AI tool.
Why it mattersPeople ask for “a therapist for panic attacks”, rarely for a diagnosis by name. Your site and profiles should use the words they use.
The plans you take, written the same way on your site and on every directory.
Why it mattersMany people look for a therapist by insurance plan. If your site and a directory list different plans, an AI answer can repeat the wrong one, or leave you out.
How you work, so an answer can match a question like “EMDR therapist near me”.
Why it mattersA named method such as EMDR, CBT or DBT is a fact an AI tool can match to a question.
Where you can see clients, in person and by telehealth.
Why it mattersAn answer to “online therapist in Texas” can only name practices that say they are licensed in Texas.
Whether you take new clients, and how soon.
Why it mattersAn answer that sends someone to a practice with no openings helps no one, the practice included.
05How it works
Check, then fix, then prove it with next month’s answers.
First, the free check: ten questions on four AI tools, and every answer sent to you.
One business dayThen setup: a 30-question baseline, fixes to your five key pages, and the directories AI reads.
Once, at the startEvery month: the real answers twice, the fixes you approve, one new listing, and the proof.
Every month06Visitors from AI
Yes. A clinical documentation library we run got 165 visitors from AI assistants in September 2026, up from 83 in June. Most of its pages are written for mental-health clinicians.
165
visitors from AI assistants in September 2026, to a library we run
304
visitors sent by ChatGPT alone, June to 26 October
Visitors from AI assistants, per month
Google Analytics, “AI Assistant” channel, users. A clinical documentation library we run.
By assistant, since June
Users, June to 26 October 2026
07Prices
Prices in US dollars. We are based in Canada and invoice in US dollars. Every plan starts with the free check.
Once, to fix the basics AI reads about your practice.
A 30-question baseline, fixes to your five most important pages, practice details AI can read, crawler access, listings on the five sites AI cites most for therapy, and corrections where AI is wrong.
US$750 once
For practices that want to be named, and to see the proof.
The real answers twice a month, page fixes you approve, one new listing or source a month, and fact monitoring. Month to month.
US$390 a month
Check my practice, freeNo guarantees: nobody controls AI answers, so we promise the work and the measurement, never a result.
08Questions
AEO, short for answer engine optimization, is the work of making AI tools like ChatGPT, Perplexity and Google’s AI more likely to name your practice when someone asks for a therapist like you. It covers the pages AI reads, the details it matches on and the directories it trusts.
SEO aims for a high place in Google’s list of links. AEO aims for a place inside the answer itself, where an AI tool names a few practices and most people stop reading. The work overlaps: clear pages, correct details and trusted listings help both.
No. Nobody controls what AI tools say, and anyone who promises a place in their answers is guessing. We promise the work and the measurement: you see the real answers before and after, with their dates.
We work within it. We never ask your clients for testimonials or reviews, which ACA C.3.b, APA 5.05 and NASW 4.07 rule out. We never write “best” or other superiority claims. We never publish anything that confirms someone is your client, as HIPAA requires. Every change gets a compliance review, and nothing goes live until you approve it.
No. We only look at what AI tools say in public about your practice. We never ask for, see or store client records or any other protected health information, and we never confirm in public that anyone is your client. Our privacy policy explains what the check form collects.
The free check takes one business day. After setup we ask the same questions twice a month. AI tools change their answers on their own schedule, so we compare against your baseline over about three months, and we only call something a change when it holds in two runs in a row.
No. We work on the site you have, including site builders and the website your practice software provides, and Monthly includes up to two hours of edits. Moving to a new site is optional and quoted separately.
Page updated . Every measured figure on it comes from our own sites and carries its date.